Department of Cross-Modal Reverence

The Big Truck Association Department of Cross-Modal Reverence™.

(DCMR)

“Where All Forms of Movement Are Respected”

Tucked quietly behind a reinforced mahogany door marked only with a chrome question mark and the faint scent of old axle grease and sandalwood, the Department of Cross-Modal Reverence™ (DCMR) operates as the most enigmatic and contemplative branch of the Big Truck Association. It is spoken of in low, respectful tones over midnight truck stop espressos. It is rumored about in dispatch halls, mentioned only after a successful 16-hour drive when the veil between reality and road philosophy grows thin.

And yet— it exists.

Mission Statement

“To consider, reflect upon, and occasionally revere all modes of transport—past, present, speculative, and metaphorical—in service of a better, more awe-struck truck.”

Unlike other BTA departments, which deal in practical matters such as horsepower, payload, and cupholder ergonomics, the DCMR operates on a higher plane. It asks the bigger questions:

What can a canoe teach us about lane discipline?

Could a penny-farthing be reverse-engineered into a futuristic truck cab?

Is the concept of teleportation compatible with federal regulations?

It does not answer these questions. That would be too obvious. It merely asks them… repeatedly… into a microphone attached to a fax machine no longer plugged in.

Areas of Reverence

DCMR recognizes and reflects upon all non-truck modes of movement, including but not limited to:

Maritime vessels

> Horses, especially those labeled “majestic” or “retired”

> Gliders, kites, and high-velocity falling

> Cable cars and gondolas (the sky kind, not the Venice kind—but also the Venice kind)

> Shopping carts--one wheel.

> Dreams of motion, such as sliding, levitating, or running slowly through syrup

> Escalators and their metaphorical implications

> Ducks in a row (literal and figurative)

Daily Operations

The department meets once weekly, or whenever “the wind feels thoughtful.” Meetings include:

The Modal Appreciation Moment™ – 60 seconds of silence for a randomly selected form of transport (recent honorees: zeppelin, stilts, and a rope swing over a ravine)

The Reverence Rotation – A discussion led by a guest Reverentor on topics like “Why Skis Are Just Quiet Trucks” or “Is a Hot Air Balloon Just a Trailer That Believes?”

Cross-Modal Field Trips – Outings to places like vintage train museums, Segway dealerships, or mall parking garages at dusk

All conclusions are carefully documented on thick, crinkly parchment using a novelty feather pen and filed into the Department’s single, ever-growing drawer labeled:

“Insights (Unverified but Felt).”

Symbol + Motto

The official symbol of the DCMR is an infinity sign made out of tiny overlapping transport icons (a camel, a scooter, a hovercraft, a pair of rollerblades, and a flatbed semi-truck doing a burnout). The motto, emblazoned in Latin across a circular embroidered patch, reads:

“Modo Est Modus” — “Every mode is a mood.”

Staff and Secrecy

It’s unclear how many people actually work in the Department of Cross-Modal Reverence. Some say five, some say it’s just one person in a series of disguises. All emails are sent from “V. Unknown, Modal Overseer,” and arrive exactly one minute before you think about checking your inbox.

There is no direct phone number. To reach the department, honk your horn in a 3-1-2 pattern at sunset while facing northeast, in the right place. If they want you to find them, you will.

The Department of Cross-Modal Reverence™ exists not for answers, but for appreciation. It does not change the world of trucking—but it reminds us that we are not the only wheels on the road, real or imagined. And in that reverence, there is power. Possibly metaphorical. Possibly pneumatic.

No one joins the DCMR.

You simply realize…

You were unto it always along.

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